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Pricing
Ask five agencies what a website costs and you will get five different numbers — and all five can be right. A "website" can mean a five-page brochure site or a booking platform with payments and logins, and the gap between those is not 20 percent, it is twenty-fold.
This guide gives realistic 2026 ranges for the most common project types, breaks down where the money actually goes, and lists the line items that quietly waste budget. Figures are in USD and reflect professional agency pricing; freelance and offshore teams often come in lower, major-city agencies higher — region moves prices almost as much as scope.
Most projects fall into one of four buckets. The ranges below assume a professional build: custom design, a proper CMS, responsive layouts, on-page SEO and analytics included. Template-based work can cost less; heavily customised work costs more.
| Website type | Typical range (USD) | What you get | Typical timeline |
|---|---|---|---|
| Brochure / small business site (5–15 pages) | $2,000–8,000 | Custom design, CMS, contact forms, on-page SEO | 3–6 weeks |
| Corporate site (20–60 pages, blog, careers) | $8,000–25,000 | Design system, multiple templates, CMS training, content migration | 6–12 weeks |
| E-commerce store | $10,000–50,000 | Product catalogue, payments, shipping and tax rules, order management | 8–16 weeks |
| Custom web application | $25,000–150,000+ | Accounts, roles, business logic, integrations, dashboards | 3–9 months |
| Cost component | Share of a typical build | One-time or recurring | Notes |
|---|---|---|---|
| Design (UX + UI) | 15–25% | Mostly one-time | Wireframes, visual design, mobile layouts, revisions |
| Development | 40–55% | One-time | Frontend, CMS or backend, forms, integrations |
| Content | 10–20% | One-time if done properly | Copywriting, photography, product data — the most underestimated line |
| Hosting | $10–100 / month | Recurring | Small sites sit at the low end; busy stores run higher |
| Domain, SSL, email | $20–200 / year | Recurring | Cheap — but keep these registered in your own name |
| Maintenance | 15–20% of build cost / year | Recurring | Updates, backups, security patches, small changes |
Two of these lines never stop: hosting and maintenance. Budgeting for the build without budgeting for the care of the build is the most common first-time buyer mistake.
Not sure whether you need a website at all, or something closer to an application? Read Website vs Web Application: What Does Your Business Actually Need? before collecting quotes — it changes what you ask for, and what you pay.
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Planning a website for 2026? NG Studios delivers fixed-scope builds with itemised quotes — design, development, content and maintenance priced separately, so you know exactly what you are paying for.
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