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A lead-generation campaign for an agriculture supplier, combining intent-based search ads with dedicated landing pages per product line. Generic traffic to a generic homepage became structured inquiries the sales team could act on.
case_study — harvest-lead-campaign
The supplier relied on seasonal word-of-mouth and walk-in trade, with no predictable way to reach buyers researching equipment between seasons. They needed qualified inquiries for specific product lines, not raw traffic.
The audience is niche and geographically spread, search volumes are modest, and the budget did not allow for broad awareness spending. Historically, all ad traffic landed on a homepage that gave no specific product a fair chance to convert.
We built dedicated landing pages per product line with clear specifications and short inquiry forms, then ran Google Search campaigns against purchase-intent keywords with tight negative-keyword control. Conversion tracking and a simple follow-up sequence gave the sales team structured leads with product context, and monthly reports showed cost per inquiry by line.
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Case studies describe scope and solutions. We publish measurable results only when a client has verified them — which is why you will never see invented percentages here.
confirm_action — ngstudios
Bring your requirement — we will bring the questions, the plan and the team.